Let Your Data Take Your Business to Higher Grounds
Pick a starting point to the right or combine a few into a custom engagement.
Optimal Analytics Roadmap
From discovery to delivery, we align tools, teams, and timelines to your strategy.
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Understand your needs and current-state maturity
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Tool selection and architecture fit
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Financial modeling and value sizing
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Analytic strategy optimization
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Project plan creation
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Roadmap delivery with alignment & buy‑in
SAS Analytics, AI & ML Consulting
Deep expertise in SAS and modern ML to accelerate outcomes, safely and at scale.
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SAS programming, optimization & migration
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Model development & governance (MLOps)
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GenAI use‑case vetting & risk controls
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Performance tuning & cost optimization
Proof of Concept & Pilot – Plan & Execute
De‑risk big bets with lean pilots that validate value fast.
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Success criteria & acceptance plan
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Data access & security alignment
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Sprint‑based delivery & retros
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Executive readouts & next‑step roadmap
Capacity Planning & Forecasting
Forecast demand, right‑size teams, and prioritize work to seize the best opportunities.
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Workload & pipeline modeling
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Headcount forecasting & skills mix
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Scenario planning for growth & constraints
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Utilization dashboards & cadence
Data Visualization
Executive‑ready dashboards that tell the story and drive decisions.
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KPI design & data storytelling
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Prototyping to production handoff
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SAS Visual Analytics, Tableau, Power BI, Looker best practices
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Accessibility & mobile responsiveness
Unprecedented Velocity. Impeccable Reliability.
Founded by Ryan Marcum, MBA, a passionate analytics leader with over 25 years in analytics and consulting, including 22 years of Fortune 100 financial services experience. We build Analytic, AI and Machine Learning solutions with SAS Viya. We optimize businesses and reduce risk with tailored analytics and strategic planning enabling scalable growth for founders, startups and mid-sized companies. We also boost workplace and personal wellness through expert stress, sleep and wellness coaching. When not driving innovation, Ryan enjoys beach vacations with his wife, Sarah, and two kids, playing tennis and cheering for the Minnesota Vikings.
Founded by Sarah Marcum, MPH, NASM-CPT/SFC, PN-SSR who brings a vibrant passion for wellness to our mission. With over two decades of expertise, Sarah designs transformative wellness programs that boost workplace and personal well-being through expert coaching in stress management, sleep and wellness. Alongside our tailored analytics and strategic planning for founders, startups and mid-sized companies, we empower scalable growth, holistic health and employee satisfaction. When not inspiring healthier lives, Sarah enjoys beach outings, gardening, loving her pets and cheering for the Minnesota Vikings with her husband, Ryan, and their two kids.
Our Story
We started Marcum Analytics & Consulting after two careers taught us the same lesson: progress happens when people and data move together. Ryan spent 25+ years building enterprise analytics and AI programs at a Fortune 100 bank. Sarah built high-energy wellness programs, managed onsite fitness centers and coached clients to sleep better, stress less, and move well. We combined those worlds to help founders and teams grow with clarity...and feel good doing it.
What makes us different
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Builder DNA: We don’t just advise; we architect, pilot and ship (from SQL acceleration engines to GenAI use cases).
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Human + Data: Strategy that blends advanced analytics with practical sleep, stress, and wellness coaching...so changes actually last.
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Regulatory-grade rigor: Data governance and risk thinking that stands up to scrutiny.
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Right-sized delivery: Senior expertise, lean execution, measurable outcomes.
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Community roots: San Francisco, CA based; Minnesota work ethic; relationships over buzzwords.
Navigate your future with us.™ We optimize businesses with tailored analytics and strategic planning and boost workplace and personal wellness through expert stress and sleep programs.
We Take Pride in Our Numbers
45
Years of Combined Experience
30M
Dollars Saved from Analytic Solutions
10K
Users Supported Enterprise Self-Service Platforms
1.5K
Conference Attendees Engaged with Thought Leadership
5K
Employees Served through Corporate Wellness Programs
Our Partners
