
Our Mission
We believe transformation happens when data and people align. Our mission is to help businesses unlock the power of analytics while strengthening the health, energy and resilience of the people who make success possible.

Our Story
We started Marcum Analytics & Consulting after two careers taught us the same lesson: progress happens when people and data move together. Ryan spent 25+ years building enterprise analytics and AI programs at a Fortune 100 bank. Sarah built high-energy wellness programs, managed onsite fitness centers and coached clients to sleep better, stress less, and move well. We combined those worlds to help founders and teams grow with clarity...and feel good doing it.
What makes us different
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Builder DNA: We don’t just advise; we architect, pilot and ship (from SQL acceleration engines to GenAI use cases).
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Human + Data: Strategy that blends advanced analytics with practical sleep, stress, and wellness coaching...so changes actually last.
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Regulatory-grade rigor: Data governance and risk thinking that stands up to scrutiny.
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Right-sized delivery: Senior expertise, lean execution, measurable outcomes.
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Community roots: San Francisco, CA based; Minnesota work ethic; relationships over buzzwords.
 
Navigate your future with us.™ We optimize businesses with tailored analytics and strategic planning and boost workplace and personal wellness through expert stress and sleep programs.


Founded by Ryan Marcum, MBA, a passionate analytics leader with over 25 years in analytics and consulting, including 22 years of Fortune 100 financial services experience. We build Analytic, AI and Machine Learning solutions with SAS Viya. We optimize businesses and reduce risk with tailored analytics and strategic planning enabling scalable growth for founders, startups and mid-sized companies. We also boost workplace and personal wellness through expert stress, sleep and wellness coaching. When not driving innovation, Ryan enjoys beach vacations with his wife, Sarah, and two kids, playing tennis and cheering for the Minnesota Vikings.
Founded by Sarah Marcum, MPH, NASM-CPT/SFC, PN-SSR who brings a vibrant passion for wellness to our mission. With over two decades of expertise, Sarah designs transformative wellness programs that boost workplace and personal well-being through expert coaching in stress management, sleep and wellness. Alongside our tailored analytics and strategic planning for founders, startups and mid-sized companies, we empower scalable growth, holistic health and employee satisfaction. When not inspiring healthier lives, Sarah enjoys beach outings, gardening, loving her pets and cheering for the Minnesota Vikings with her husband, Ryan, and their two kids.

